Features you can use.Options that engage your clients.Modules and stand-alone features that can be added to your site at any time. Market yourself further, and get the training to do it properly. It's not about 'having the latest Web 2.0 feature' - it's about learning to use it correctly. You wouldn't believe the number of realtors who don't know how to us a blog properly. And getting the right advice about which option is best for you. Having an RSS feed for example is useless if your property list doesn't change every 24 hours. It's great for an office, or multiple realtors - terrible for single realtors. Your clients are more technically savvy today than every before. And that trend is only going to get larger. |
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