Google® Maps.
No just a link, but maps embedded in your site.
Why send your customers off to Google®, and hope they come back? Google's innovative API allows you to embed their technology right into your web site. The benefits of RealtyFolio is that your database does all the work - you type in the address, and RealtyFolio does the rest! It's that simple.
For a more impressive tool, consider adding the Client Tour Package Combo - a mixture of client metrics and mapping unlike anything you've seen yet. Customers can create their own Neighborhood Tours, add properties and points of interest, while generating driving instructions right from your web site. As the realtor, you benefit in knowing exactly what they're doing on your site, which properties of yours they like, and which other properties they're visiting. It's the ultimate lead generation web tool in the industry.
Google® Analytics.
Now you can know what you're web site is up to.
It's one thing to know how many 'visits' or 'hits' your site gets. It's another to exactly who's been visiting; when, where, and how long they stayed (or revisited). It's a night and day difference in terms of market information. And the information keeps changing:
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Were you aware that Mac usage has doubled in city/downtown areas for property searches in 2008? The national average is 17%, but in major cities it's as high as 38%.
Why is this important? Now more than ever, your web sites need to be Mac (Safari) compatible - or better yet - iPhone Ready. |
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Knowing your customer landing pages is vital. Knowing which property is getting the most views can help you identify potential sales leads.
For example, one realtor† wanted to know how effective MLS.ca was in terms of his overall traffic generated (and leads generated):
| Sources |
Visits |
% visits |
| Google (organic search) |
213 |
34.80% |
| craigslist.ca (referral) |
192 |
31.37% |
| Direct (user typed addresses) |
156 |
25.49% |
| mail.google.com (adwords referral) |
16 |
2.61% |
| MLS.ca (referral) |
7 |
1.14% |
WOW. Now you're getting a sense of how Analytics can open your eyes as to where your business is coming from. Less than 2% of his total traffic came from the local MLS.
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Take your Analytics and email to the next level. By using RealtyFolio's comprehensive email campaign system. By integrating Analytics with your email programs, you can now track everything a client does (or does not) do. Get real time statistics that build your business, find out where your business is, and where to improve it.
Analytics takes the guess work our of online marketing. |
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*Based on records from Seattle, Vancouver, Toronto and Boston.
† Actual client data, June-July 2008 30 days inclusive. |
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